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Beautiful Business Letters



A free monthly collection of musings and reports from the frontlines of beautiful business, featuring updates about the House of Beautiful Business and highlights from the Journal of Beautiful Business



Curated by The Business Romantic Society for those who aim to humanize business and tackle essential and practical questions when it comes to the future of technology and humanity.


Latest Edition:

Superpowers (#5)

At first glance, superpower and beautiful business are not a congenial couple. Superpower seems too hard, too hegemonial, not really in touch with the small-is-beautiful mindset that might be more conducive to business at human scale.

But as this issue of the Letter shows, power can be beautiful, too—even a superpower. In fact, the new superpowers may be immeasurable and within us—whether a unique talent, a new set of skills, an unshakable belief, a strong mission, or our very human consciousness. What’s yours?

Management guru Tom Peters, a pioneer of human-centered business, now calls for “extreme humanization” in light of AI and automation. For him, a business’s superpower is simple and hasn’t really changed over the decades, despite all technological advances: it’s people, people, people. Jacob Hsu and his startup Catalyte agree only partly. They’ve developed an algorithm for discovering an individual’s superpower, and a business model that connects humans’ ability to learn and re-learn with AI’s capacity to find needles in massive amounts of hay. 

Waltz Binaire’s take on AI is distinctively more eerie: the design studio has created an AI-installation—aptly named Narciss—that not only contemplates itself but provides a mirror for us humans to look at ourselves and who we’re becoming. 

We hope this issue serves as a mirror, too. You’ll read about superfoods and superfadssuperheroes, and superhumans. But don’t let all the superlatives get to you. As Sarah Souli writes, “Perhaps there’s a reason that superpowers are limited to a few humans: it may be our flaws, and our lack of abilities, that make our lives easier to live.”


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